Aiyana Spa + Beauty

the brief

Brand identity development

Collateral design including business card, service menu brochures and customer appointment cards

Website design 

Stock photo image selection

the concept

This boutique day spa gives women a space to relax, unwind and drift away. For this project, the client came to me with the floral illustrations that they had previously commissioned an artist to create. I worked with the illustrations provided to create the brand identity and supporting collateral. After learning that the word Aiyana translates to forever flowering, the brand identity brought together floral elements, a soft minimalistic colour palette and whimsical handwritten fonts. 

Unknown Direction Aiyana Work Sample (6)

forever flowering – eternal blossom