the brief
Brand identity development
Collateral design including business card, service menu brochures and customer appointment cards
Website design
Stock photo image selection
the concept
This boutique day spa gives women a space to relax, unwind and drift away. For this project, the client came to me with the floral illustrations that they had previously commissioned an artist to create. I worked with the illustrations provided to create the brand identity and supporting collateral. After learning that the word Aiyana translates to forever flowering, the brand identity brought together floral elements, a soft minimalistic colour palette and whimsical handwritten fonts.
Throughout the entire design process Mylie was creative yet directive and exceptionally passionate about doing my brand proud; delivering something that not only embodied my work, but also encapsulated me as a person. Mylie has a unique ability to translate one’s thought process in such a way that a strong, united vision is illuminated before bringing the brief fully to life.
SarahAiyana Spa
forever flowering – eternal blossom