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The Power of Our Cycles

Unknown Direction (1)

Cycle Awareness The skill they should have taught us in high school I grew up in a society where you didn’t talk about your period all that much. It was a thing that happened for a week or so every month and that was that. The reality is – the uterus is a powerful organ … Read more

Kate Elise Hair Co

Unknown Direction Work Samples Ko Hair Co (3)

the brief Brand identity developmentCollateral design Stock photo image selection the concept The main brief from this client was… all pink, EVERYthing, so I went with that. I hand-painted vibrant Barbie pink background textures and teamed this back with thick bold typography. The ethos behind this brand – bold, classy and femme with a dash of … Read more

Detail Digest

Unknown Direction Branding And Design (1)

An Ode To Simple Pleasures Observe textures, patterns and form. Notice the interactions, the composition and consistency of the unnoticed, the ordinary, the mundane. Capture fleeting moments. Awaken the senses: It’s all in the detail I started writing this entry in March 2020. It was the start of everything changing, for everyone. It was the … Read more

Aiyana Spa + Beauty

Unknown Direction Aiyana Work Sample (6)

the brief Brand identity development Collateral design including business card, service menu brochures and customer appointment cards Website design  Stock photo image selection the concept This boutique day spa gives women a space to relax, unwind and drift away. For this project, the client came to me with the floral illustrations that they had previously … Read more

Fresh Faces – The Unknown Magazine Issue Three

Unknown Magazine Fresh Faces (10)

the brief Photography Creative direction the concept As part of the third edition of my publication The Unknown Magazine, I collaborated with a team to shoot a clothing range by Melbourne fashion label Her Pony. Another major part of this project was to feature a trio of up and coming models.  Learn more about The … Read more

Table Top – Dinnerware Still Life

Unknown Direction Branding Design (73)

the brief Photography and styling the concept For this project, I photographed a quirky mismatched set of preloved dinnerware and kitchen items. My brief was to focus on the unique details of the pieces and create a warm homely vibe. Have no fear of perfection. You will never reach it. Salvador Dali

Soleil Styling + Design

Unknown Direction Work Samples Soleil (4)

the brief Brand identity developmentCollateral design including business card, service menus and event signageStock photo image selection the concept This client offers bespoke interior styling and decoration. Their style is modern, artistic, creative and fun. To achieve a bold artistic look for this team, I hand-painted elements and teamed this with clean, modern typography. The … Read more